Web Survey Bibliography
Relevance & Research Question: Verbal and numeric labels in scalar questions have received a lot of scholarly attention. It is well documented that verbal orientation of scales and adding numbers to anchor the scales influence respondents’ answers. Little is known, however, about switching the scale directions within one questionnaire. This may affect the answers as some respondents miss the fact of the switch (Dillman et al. 2009).
Methods & Data: We test whether switching the verbal orientation of scales and whether the choice of a starting point of numbered scales affect the answers. For that purpose, two experiments will be implemented in the upcoming wave of the GESIS Panel, a probability-based offline recruited mixed-mode (online and mail) panel of the general population in Germany. The first experiment tests the effects of switching the direction of the scale (“strongly agree” to “strongly disagree” and vice versa). The second experiment tests different labeling options. It has three conditions: 1) verbal labeling for end points only and no numbers, 2) fully labeled, starting with 0 and 3) fully labeled, starting with 1.
Results: The field time of the questionnaire starts on December 12, 2013 and ends in the middle of January 2014. The results will be available at that point. The analysis plan for the first experiment is to examine measurement error by comparing means and response distributions. We expect these to differ due to switching as respondents overlook that the order has been reversed. Effects are expected to be more pronounced among respondents who tend to satisfice. Thus, we will compare respondent groups by motivation, cognitive ability, and panel tenure. For the second experiment we will examine the occurrence of a midpoint shift and which of the numbered scales is closer to the scale with polar labels only.
Added Value: This presentation will be of interest to survey researchers who work with online access panels as well as online access panel providers. Often the questionnaire is put together by multiple researchers or clients in which case using multiple scales and various numbering schemes within one questionnaire are very likely.
Web survey bibliography - Germany (361)
- Does the Use of Mobile Devices (Tablets and Smartphones) Affect Survey Quality and Choice Behaviour...; 2015; Glenk, K.; Liebe, U.; Oehlmann, M.
- Does Personalized Feedback Increase Respondent Motivation?; 2015; Kroh, M.; Kuhne, S.
- Direction of Response Format in Web and Paper & Pencil Surveys; 2015
- Nonresponse and Measurement Bias in Web surveys ; 2015; Metzler, A.; Fuchs, M.
- Deep impact or no impact, evaluating opportunities for a new question type: Statement allocation on...; 2015; Schmidt, S.
- Approaches for Evaluating Online Survey Response Quality; 2015; Gluck, N.
- Positioning of Clarification Features in Open Frequency and Open Narrative Questions; 2015; Fuchs, M.; Metzler, A.
- A Systematic Generation of an Email Pool for Web Surveys; 2015; Silber, H.; Leibold, J.; Lischewski, J.; Schlosser, S.
- 640 Current trends in management of high-risk prostate cancer in Europe: Results of a web-based survey...; 2014; Briganti, A., Isbarn, H., Ost, P., Ploussard, G., Sooriakumaran, P., Van Den Bergh, R.C.N., Van Oort...
- Disclosure of sensitive behaviors across self-administered survey modes: a meta-analysis; 2014; Gnambs, T., Kaspar, K.
- Open-ended questions in Web Surveys-Using visual and adaptive questionnaire design to improve narrative...; 2014; Emde, M.
- Query on Data Collection for Social Surveys; 2014; Blanke, K., Luiten, A.
- Why Do Respondents Break Off Web Surveys and Does It Matter? Results From Four Follow-up Surveys; 2014; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- The Effectiveness of Mailed Invitations for Web Surveys and the Representativeness of Mixed-Mode versus...; 2014; Bandilla, W., Couper, M. P., Kaczmirek, L.
- Post-endodontic treatment of incisors and premolars among dental practitioners in Saarland: an interactive...; 2014; Mitov, G., Doerr, M., Nothdurft, F. P., Draenert, F., Pospiech, P. R.
- Mixed-Mode Designs bei Erhebungen mit sensitiven Fragen: Einfluss auf das Teilnahme- und Antwortverhalten...; 2014; Krug, G., Kriwy, P., Carstensen, J.
- Mining “Big Data” using Big Data Services ; 2014; Reips, U.-D., Matzat, U.
- Instant Interactive Feedback in Grid Questions: Reminding Web Survey; 2014; Kunz, T., Fuchs, M.
- What Does the Satisfaction with Democracy Measure Mean to Respondents in Different Countries? How Cross...; 2014; Behr, D., Braun, M.
- Determinants of the starting rate and the completion rate in online panel studies; 2014; Goeritz, A.
- Assessing representativeness of a probability-based online panel in Germany; 2014; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- The Influence of the Answer Box Size on Item Nonresponse to Open-Ended Questions in a Web Survey; 2014; Zuell, C., Menold, N., Koerber, S.
- Does the Choice of Header Images influence Responses? Findings from a Web Survey on Students’...; 2014; Barth, A.
- Using Paradata to Predict and to Correct for Panel Attrition in a Web-based Panel Survey; 2014; Rossmann, J., Gummer, T.
- Offline Households in the German Internet Panel; 2014; Bossert, D., Holthausen, A., Krieger, U.
- Which fieldwork method for what target group? How to improve response rate and data quality; 2014; Wulfert, T., Woppmann, A.
- Switching the polarity of answer options within the questionnaire and using various numbering schemes...; 2014; Struminskaya, B., Schaurer, I., Bosnjak, M.
- Improving cheater detection in web-based randomized response using client-side paradata; 2014; Dombrowski, K., Becker, C.
- Interest Bias – An Extreme Form of Self-Selection?; 2014; Cape, P. J., Reichert, K.
- Increasing data quality in online surveys 4.1; 2014; Hoeckel, H.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- Confirmation Bias in Web-Based Search: A Randomized Online Study on the Effects of Expert Information...; 2014; Schweiger, S., Oeberst, A., Cress, U.
- Undisclosed Privacy: The Effect of Privacy Rights Design on Response Rates; 2014; Haer, R., Meidert, N.
- The Effect of Benefit Wording on Consent to Link Survey and Administrative Records in a Web Survey; 2014; Sakshaug, J. W., Kreuter, F.
- GESIS Panel: Sample and Recruitment; 2014
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- Responsive designed web surveys; 2014; Dreyer, M., Reich, M., Schwarzkopf, K.
- Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized...; 2014; Schreier, J. H., Biethahn, N., Drewes, F.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Asking Sensitive Questions: An Evaluation of the Randomized Response Technique Versus Direct Questioning...; 2013; Wolter, F.; Preisendoerfer, P.
- Respondent Choice of Survey Mode; 2013; Fuchs, M.
- Development and validation of a single- item scale for the relative assessment of physical attractiveness...; 2013; Lutz, J.; Kemper, C. J.; Beierlein, C.; etc.
- Accounting for the Effects of Data Collection Method Application to the International Tobacco Control...; 2013; Thompson, M. E.; Huang, Y. C.; Boudreau, C.; Fong, G. T.; van den Putte, B.; Nagelhout, G. E.; Willemsen...
- The Short-term Campaign Panel of the German Longitudinal Election Study 2009. Design, Implementation...; 2013; Steinbrecher, M., Rossmann, J.
- Too Fast, Too Straight, Too Weird: Post Hoc Identification of Meaningless Data in Internet ; 2013; Leiner, D. J.
- The Digital Divide in Europe; 2013; Zillien, N.; Marr, M.
- The Recruitment of the Access Panel of German Official Statistics from a Large Survey in 2006: Empirical...; 2013; Amarov, B.; Rendtel, U.
- Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer...; 2013; Szolnoki, G., Hoffmann, D.
- Where does the Fair Trade price premium go? Confronting consumers' request with reality; 2013; Langen, N., Adenaeuer, L.